Adways is specialized in « rich interactive media ». Adways creates a new and immersive format, specially well adapted to advertising, brand communication, drastically increasing engagement and monetization of the contents. Adways content publisher is integrated within the CrossKnowledge Learning Suite. This makes video enrichment available while adding a video within CrossKnowledge platform.
Once enabled, link to video enrichment is available on learning object record.
About the provider
Adways is a Young innovative company that has benefit from the exponential growth of mobile internet and digital tablets. These devices have amplified interactivity between contents and users.
Interesting enough video did stay a content watched very passively. Adways is aiming at given back the power to the users by allowing them to decide their own media itinerary within a video.